Well most of competitors don't even know what a USP is for starters. We are the only ones to have 2 websites that help us build links for your Search Engine Optimization and help your Social Media to go viral. We're the only ones using cooperative emails that work just like cooperative direct mail to deliver prospects to your website. We are the only ones who have successful experience in legacy media to apply the lead generation techniques form there to the Internet. Most competitors are inexperienced techies and not experienced marketers like our staff. When you add all this up you get more marketing power for the same money or maybe even less. In any case when it works it is an investment instead of an expense. And we'll give you a better ROI.